Wake Up, Come Alive
A mindset-first lifestyle brand that fuses lifestyle with mindset transformation. We equip you with the tools, apparel, and mindset shifts needed to take bold action, build resilience, and create the life you were meant to live.
More Than Just a Brand
Play Dead Come Alive is a lifestyle and mindset brand that has been disrupting the industry for 23 years. Our brand combines elements of apparel, digital products, and personal development to wake people up from their passivity, fear, and self-doubt. Our products are designed to be used as tools to trigger daily action, turning everyday clothing into identity shaping armor. We are more than just a store, we are a tribe of action takers who share progress, challenges, and mindset shifts.
Equip, Empower, Evolve
At Play Dead Come Alive, we offer a comprehensive range of products and services designed to inspire, motivate, and equip you to stop ‘playing dead’ and start living your life to the fullest. Our offerings span across apparel, digital products, mindset development & coaching, and community & content.
Apparel and Lifestyle Product
Our branded clothing line carries the Play Dead Come Alive message, transforming everyday clothing into identity shaping armor. Our range includes Hoodies, Sweatshirts, Sweatpants, Tees, Socks, and Hats. We also offer Accessories and Motivational Gear like Stickers, Magnets, and Keychains to keep you inspired and motivated.
Digital Products
Our digital products are designed to help you stay focused, motivated, and productive. We offer Workbooks like “Stop Playing Dead: 21 Days to Mental Toughness”, Affirmation Decks & Daily Prompts in various formats (printables, PDFs, and phone wallpapers), and Productivity Packs that include checklists, planners, journals, and goal-setting tools.
Mindset Development & Coaching
We believe in the power of a growth mindset and offer a range of services to help you develop one. This includes Mini Courses/Workshops on various topics, Group Programs and Memberships for ongoing support and development, and 1:1 Coaching for personalized guidance and mentorship.
Community & Content
We offer Motivational IG/TikTok content that shifts perspectives and inspires action. Our Email Challenges like the “7-Days to Come Alive” challenge are designed to push you out of your comfort zone and into action.
Long-Term Services
We offer Speaking Engagements for motivational talks and brand storytelling, Collaborations with other lifestyle, fitness and/or mindset brands, and Events & Retreats which are live experiences designed to push people out of “playing dead” and into living their best life.
Why Choose Play Dead Come Alive
Play Dead Come Alive is not just a brand, it’s a movement. We are dedicated to helping people wake up from their passivity and take bold action to create the life they were meant to live. Our unique approach combines lifestyle with mindset transformation, making us more than just a store – we’re a tribe of action takers.
Bold, Disruptive Identity
Unlike cliché motivational brands, Play Dead Come Alive uses a core metaphor of ‘playing dead’ and ‘coming alive’ that is raw and relatable. Our skull and rebirth imagery create a visually powerful signature that is instantly recognizable and deeply symbolic.
Action Driven Products
Our products are not just items, they are tools designed to trigger daily action. From our apparel to our digital products, everything we offer is designed to inspire you, motivate you, and equip you to take bold action and build resilience.
Wearable Mental Armor
Our apparel is more than just clothing. It’s symbolic gear that carries the reminder “You are not playing dead anymore”. This turns everyday clothing into identity shaping armor, constantly reminding you of your commitment to growth and action.
Movement & Community
When you choose Play Dead Come Alive, you’re not just buying a product, you’re joining a movement. You’re becoming part of a tribe of action takers who share progress, challenges, and mindset shifts. This creates a sense of belonging and accountability that most lifestyle brands lack.
Scalable & Versatile
Our brand appeals to a wide range of individuals, from athletes and creators to entrepreneurs and anyone stuck in survival mode. With offerings like digital memberships, collaborations, and events, we provide versatile and scalable solutions to help you stop playing dead and start living.
Get In Touch
Ready to stop playing dead and start living? We’re here to help you take that bold step towards a life of action and resilience. Contact us today to learn more about our products and services, and join the Play Dead Come Alive movement. We’re excited to welcome you to our tribe of action takers.
Email: Reach out to us at hello@playdeadcomealive.com. We strive to respond to all inquiries within 24 hours.
Remember, it’s time to stop playing dead. It’s time to come alive. Reach out to us today and let’s embark on this journey together.
